This post was last updated on December 14th, 2025 at 10:56 am
Privacy Policy for 181CloseNow
Last Updated: December 14, 2025
Your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have when interacting with 181CloseNow (“we,” “us,” or “our”). By using this website, submitting a form, calling us, or communicating with us in any way, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect personal and non-personal information in order to evaluate your property, provide offers, contact you, and improve your experience with our website and services.
1.1 Personal Information You Provide
- Name
- Phone number
- Email address
- Property address or details about the property you wish to sell
- Preferred contact method
- Any information you submit via contact forms, phone calls, SMS, or email
We do not request Social Security numbers, bank account numbers, credit card information, or other sensitive financial information through our website.
If such information is needed to complete a real estate transaction, it will only be collected in person by our team or the title company handling your closing.
1.2 Information Collected Automatically (Cookies & Tracking Technologies)
We use cookies, pixels, tags, and analytics tools to understand how visitors use our website. This may include:
- IP address
- Device type
- Pages viewed
- Time spent on pages
- How you found our website
- Advertising interactions
- General location (not precise GPS)
We use this information to improve website performance, track advertising results, and provide a better user experience.
2. Use of Tracking Tools & Analytics
To provide accurate reporting and relevant advertising, we use:
2.1 Google Analytics
This includes:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Demographics & Interest Reporting
- Google Ads integration
- Remarketing and retargeting
Google may use cookies or identifiers to collect data about your interactions with our website. To learn more about how Google collects and processes data, visit Google’s Privacy & Terms page.
2.2 Advertising Pixels (Meta, Google Ads, and Others)
We use tracking pixels for:
- Meta/Facebook Ads
- Google Ads
- Future advertising networks as needed
These pixels may show you ads for our services on other websites or social platforms (remarketing).
2.3 Call Tracking Tools
If you call us, our call tracking system may collect:
- Caller phone number
- Call duration
- Call recordings (for quality and training purposes)
3. How We Use Your Information
We use your information for:
- Providing cash offers for your property
- Communicating via phone, email, or SMS
- Scheduling appointments
- Improving our website and marketing
- Verifying property details
- Complying with legal requirements
- Preventing fraud or misuse
We do not sell your personal information.
We may share your personal information only with trusted third-party partners necessary to complete a real estate transaction (for example, title companies or closing coordinators).
4. SMS, Email, and Phone Communications
By submitting your information, you agree to receive:
- Phone calls
- SMS/text messages
- Email communications
These messages may include property follow-up questions, appointment confirmations, reminders, or service-related updates.
4.1 Your Right to Opt Out
You may opt out at any time:
- SMS: Reply STOP
- Email: Click “unsubscribe” or email unsubscribe@181closenow.com
- Phone Calls: Request removal verbally or in writing
We respond to opt-out requests promptly.
5. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your data, including:
- Secure servers
- Encrypted data systems
- Limited internal access
- Regular security reviews
- Secure storage of offline documents
No system is 100% secure, but we take every reasonable step to protect your information.
6. Sharing Your Information
We may share your information with:
- Title companies
- Closing coordinators
- Real estate professionals assisting you
- Legal authorities when required
We do not sell or rent your information.
7. Your Privacy Rights
Depending on your state (including CCPA/CPRA for California residents), you may have the right to:
- Request access to your personal information
- Request correction
- Request deletion
- Opt out of certain data sharing
- Request a copy of the information we have about you
To submit a privacy-related request, email: leads@181closenow.com
8. “Do Not Sell or Share My Personal Information” (CCPA/CPRA)
Although we do not sell personal data, certain advertising tools (like Meta and Google) may be considered “sharing” under California law.
California residents may submit a request here: https://181closenow.com/do-not-sell-my-information/
9. External Links
Our website may link to third-party websites. We are not responsible for their privacy practices.
For more information about how third-party tools handle personal information, you may also review their respective privacy policies, such as Google’s Privacy Policy.
10. Children’s Privacy
This website is not intended for individuals under 18. We do not knowingly collect information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy at any time. The “Last Updated” date at the top indicates the current version.
12. Contact Us
If you have questions, requests, or concerns about this Privacy Policy, contact us at: